GLAM / AMOUR

In the dazzling realm where fashion meets fantasy, Victoria’s Secret stands as an undisputed icon, synonymous with sensuality, elegance, and a touch of allure.

Renowned for revolutionizing the lingerie industry, the brand has evolved beyond undergarments to embody a lifestyle of opulence. One particular facet of this extravagant journey that has captivated the world is the Victoria’s Secret Fantasy Bra — a dazzling spectacle of diamonds, gemstones, and craftsmanship that epitomizes the epitome of luxury.

As Glam/Amour embarks on a journey through the decadent history of Victoria’s Secret and explores the pinnacle of their lingerie creations, let’s delve into the details that make this brand a beacon of glamour.

Founded in 1977 by Roy Raymond, Victoria’s Secret began as a modest lingerie store in San Francisco. Raymond, inspired by an uncomfortable experience shopping for lingerie for his wife, sought to create a space where men could comfortably purchase intimate apparel for their partners. The brand quickly gained popularity for its sophisticated and alluring designs, paving the way for its eventual global dominance in the lingerie market.

In 1982, Leslie Wexner, the visionary entrepreneur behind L Brands, acquired Victoria’s Secret, propelling the brand to new heights of success. Wexner’s strategic vision transformed Victoria’s Secret into a global powerhouse, defining the standards of lingerie and fashion.

While Victoria’s Secret lingerie has become synonymous with everyday luxury, it is the annual Fantasy Bra that truly captures the essence of extravagance. This tradition began in 1996, and since then, the Fantasy Bra has become an eagerly anticipated highlight of the Victoria’s Secret Fashion Show, a spectacle that showcases the brand’s commitment to blending fantasy with fashion.

The Fantasy Bra is not just lingerie; it is a masterpiece of craftsmanship and design, a dazzling showcase of diamonds, gemstones, and precious metals. The meticulous process of creating these extraordinary pieces involves a collaboration between Victoria’s Secret and renowned jewelers, resulting in a creation that transcends the boundaries of traditional lingerie.

The Victoria’s Secret Fantasy Bra, which has largely featured natural diamonds and other gems, now features lab-grown diamonds from Atelier Swarovski. For the last 11 years, diamonds for the Fantasy Bra have been supplied by Mouawad. In past years, it has been designed by Manhasset, N.Y., retailer London Jewelers and Italian designer Damiani.

While the Fantasy Bra captures the world’s attention with its extraordinary price tags and dazzling gemstones, Victoria’s Secret has also ventured into the realm of high-end lingerie for everyday indulgence. In 2011, the brand launched the Designer Collection, a line that epitomizes sophistication and luxury.

This high-end lingerie collection represents a departure from Victoria’s Secret’s traditional offerings. The Designer Collection features premium fabrics, intricate lace details, and meticulous craftsmanship, catering to a clientele seeking an elevated lingerie experience.

In the ever-evolving landscape of fashion, Victoria’s Secret remains a stalwart, continuously pushing the boundaries of opulence and luxury. From the iconic Fantasy Bras that grace the runway to the everyday indulgence offered by the Designer Collection, the brand weaves a narrative of glamour, sensuality, and timeless elegance.

In a triumphant comeback after a four-year hiatus, Victoria’s Secret has emerged from the shadows, reclaiming its place in the fashion world with a groundbreaking announcement that transcends the runway. The renowned lingerie brand, synonymous with glamour and sensuality, is set to make a grand return as part of Tour 2023, signaling not only a revival of its iconic fashion shows but also a commitment to the principles of gender equality.

Victoria’s Secret, known for its signature fashion shows that once dominated the global stage, had taken a step back in 2019, reevaluating its image and approach in response to evolving societal values. The hiatus provided an opportunity for the brand to reassess its messaging and practices, particularly in light of the growing demand for inclusivity and diversity in the fashion industry.

This grand return is more than a runway show; it is a statement of Victoria’s Secret’s commitment to breaking stereotypes and embracing a diverse range of voices and perspectives. By participating in Tour 2023, the brand is embracing a global platform that extends beyond traditional notions of beauty, celebrating individuality and empowering individuals from all walks of life.

As the iconic brand steps back into the spotlight, it carries with it a renewed sense of purpose — one that goes beyond lace and silk. Victoria’s Secret’s return signifies a commitment to creating a more inclusive and diverse narrative within the fashion world, setting the stage for a future where beauty knows no boundaries.

As we anticipate each year’s unveiling of the Fantasy Bra, adorned with precious gems and unparalleled craftsmanship, we are reminded that Victoria’s Secret is more than just a lingerie brand — it is a curator of fantasies, a symbol of desire, and an embodiment of the most exquisite luxuries life has to offer.

In every lace detail and every shimmering diamond, Victoria’s Secret continues to redefine the very essence of indulgence, proving that when it comes to lingerie, there are no limits to opulence.